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25May2018

STAUF AND Pidilite Industries have announced plans to collaborate in Dubai

German-Indian adhesive cooperation on course to the Arabian Peninsula

The elegant opera ballroom of the Taj Hotel in Dubai provided a glamorous backdrop to the announcement of a collaboration between STAUF Klebstoffwerk GmbH from Wilnsdorf, Germany, and Pidilite MEA Chemicals Company, an entity of Pidilite Industries with registered office in India (Andheri). The informal get-together on 26 April was attended by 220 guests, which mainly included wood floor and flooring installers, interior designers, contractors and major floor installation companies. It involved a rich buffet, during which some of the most important potential customers from Dubai - amidst display stands, screen presentations and personal conversations - were able to learn more about the two brands and their collaboration.

Two companies - one perfect match

Pidilite Group is a leading supplier of adhesives and construction chemicals in Asia and has already been represented with its adhesives, construction chemicals and industrial products in the Middle East since 2003. Its main brand, Fevicol, has become synonymous with glue and adhesives for millions of people across India. The brand is one of the most trustworthy in the country. The partnership with STAUF will enable Pidilite to strengthen its commercial floor covering business in the Middle East. "Pidilite's advantage is that it has a deep understanding of and connection with users. This alliance will allow us to introduce a wide range of technically strong commercial flooring from Europe and North America into the Middle East", explained Bharat Puri, managing director of Pidilite Industries, to which he added that "Users will consequently benefit from greater choice, ready availability thanks to Pidilites strong distribution network, and from highly effective technical support and after-sales services".

Pidilite MEA Chemicals Company will furthermore partner with STAUF to produce self-levelling compounds and primers in Dubai and import adhesives for a number of different applications from Germany. Concerning the strategic aspects of this partnership, Volker Stauf, managing director of STAUF Klebstoffwerk GmbH, voiced that: "We believe that this partnership is going to be a long and sustainable one. Thanks to the fact that Pidilite has an established brand image, the cost-performance ratio between the Indian group and STAUF is perfect for meeting customers' future needs for quality products". To which he added: "Our collaboration is designed to be a long one and builds on the known strengths and capabilities of both companies. Our aim is to use this partnership to offer customers first rate technologies and products".

STAUF AND Pidilite Industries have announced plans to collaborate in Dubai
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