STAUF, the globally active specialist for adhesive technology, will not be exhibiting at the BAU trade fair in Munich in January 2021. “Normally, the BAU is a fixed date in our trade fair calendar, but we can’t guarantee protection against infection for our employees, customers and partners at such an event”, says Carsten Bockmühl, Head of Sales and Marketing at STAUF. “Due to the continuing pandemic and the unpredictable development of the infection, we feel it is impossible to experience a trade fair in a relaxed and carefree way.”
STAUF will present its latest innovations, products and content via alternative communication platforms, to coincide with the BAU. “Although nothing can really replace the personal conversations held at trade fairs, the virtual formats developed by my team are designed to enable a dialogue with customers and interested parties that comes close to trade fair interactions,” says Bockmühl.
If unproblematic participation in the BAU trade fair is possible in 2023, depending on the global pandemic, then STAUF and its trade fair stand will be present once again.